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Enterprise Applications > Marketing Automation |
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Marketing Automation provides information about the business environment, including information on competitors, industry trends, and macroenvironmental variables. EMA applications are used to improve marketing efficiency |
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Results 1 - 25 of 38 matches |
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| By : IBM |
Published Date: Jan 13, 2005 |
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Point of service is the key to every retail operation. But with e-mail marketing, in-store/self-service kiosks and more, the definition of point of service is changing. These changes create a unique opportunity to utilize advanced technologies to improve the customer experience. The IBM Retail Environment for SUSE LINUX (IRES) is designed to help retailers do just this -- while generating higher profits.
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| By : IBM |
Published Date: Oct 17, 2006 |
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Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult This report provides a blueprint of what best-in-class CMO's (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.
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| By : IBM |
Published Date: Feb 28, 2007 |
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Traditionally, retail promotions were handled by the merchandising, marketing and finance departments. Now companies are finding that by implementing promotions strategies deep within their infrastructure, they can increase profit uplift. Get the IBM white paper and see how optimizing retail promotions can positively affect your business.
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| By : Netsuite |
Published Date: Apr 11, 2006 |
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This white paper reveals the most vital elements needed to develop a seamless value chain; one that realistically enables an SMB to develop valuable 2-way relationships with their most valuable customer segments.
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| By : Cymfony |
Published Date: Jul 11, 2006 |
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Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.
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| By : Cymfony |
Published Date: Sep 04, 2007 |
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The pharmaceutical industry is very interested in using social media to promote products, services and issues important to it. However, many drug firm executives are uncertain about how to tackle the legal and regulatory issues associated with social media communications.
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This white paper describes Online Insight's vision for the next generation in sales and marketing, driven not by guesstimates about a customer based on ancient demographics and historical purchases, but by up-to-the second needs and preferences measured real-time in a first-hand "collaborative customer conversation."
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| By : Quocirca |
Published Date: Aug 22, 2007 |
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Social Networking tools have proliferated in the recent past, and many individuals are now utilizing such tools as a core part of their day-to-day lives. If these tools can be harnessed as a means of interaction by the public sector, constituency involvement will rise, while costs can be minimized.
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| By : Cymfony |
Published Date: Oct 19, 2006 |
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This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
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Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a "one size fits all" model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges.
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Customer relationship management (CRM) systems are being implemented by a variety of companies looking for a competitive advantage in the global marketplace. Without customer loyalty, many companies won’t be able to thrive and grow. Today’s consumers are more demanding because they have a greater variety of choices, including doing business on the Internet and via automated phone systems. Many expect access to customer service 24 hours a day.
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Learn what it takes to produce online videos that drive sales, leads and publicity for your business. This guide explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.
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This white paper provides an overview of the most useful personalization techniques and discusses how to combine personalization strategy with personalization techniques.
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Predictive analytics can be utilized to uncover root causes so that problems can be eradicated. Read this white paper to learn how companies can use predictive analytics treatment and prevention approaches to save time and resources, eliminate root causes of problems, and obtain the actionable insight required to improve marketing effectiveness.
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| By : RenderX |
Published Date: Apr 19, 2008 |
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If you're producing transactional customer communications such as statements, invoices, policy notifications, or shipping documents, you probably already have some of the basic elements you need to start using TransPromo to take your marketing campaigns to the next level. TransPromo advertising in a PDF, PostScript and AFP electronic and print format can easily be injected into your application with RenderX.
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Many businesses have harnessed the unique capabilities of web conferencing to move their outbound marketing programs to the Internet and virtualize their sales activities. On the surface, the apparent benefits appear to include lower costs and increased sales – but do the benefits go deeper? What are the pitfalls? And are there particular steps in the sales process that work better than others?
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Watch what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This video covers keyword performance, ROI considerations, holistic approaches and ranking analysis.
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Watch what it takes to takes to produce online videos that drive sales, leads and publicity for your business. This quick presentation explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.
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Successful delivery is the driving force behind an effective email marketing campaign. The purpose of this paper is to provide a summary of terms (or jargon) related to e-mail deliverability, increase general knowledge of the concept, discuss delivery barriers and provide tactics to overcome these issues.
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Learn what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This guide covers keyword performance, ROI considerations, holistic approaches and ranking analysis.
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| By : IBM |
Published Date: Jun 01, 2006 |
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The purpose of this paper is to highlight the issues, requirements, and technologies available for automated advanced name recognition.
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Long ago dubbed the 'killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.
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In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
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This white paper provides an in-depth look at the unique business search needs of today’s commercial enterprises and government agencies.
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More Enterprise Applications Topics |
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Application Integration, Application Performance Management, Best Practices, Business Activity Monitoring, Business Analytics, Business Integration, Business Intelligence, Business Management, Business Metrics, Business Process Automation, Business Process Management, Call Center Management, Call Center Software, Change Management, Corporate Governance, Customer Interaction Service, Customer Relationship Management, Customer Satisfaction, Customer Service, eBusiness, Enterprise Resource Planning, Enterprise Software, eProcurement, Extranets, Groupware Workflow, HIPAA Compliance, IP Faxing, IT Spending, Marketing Automation, Performance Testing, Product Lifecycle Management, Project Management, Return On Investment, Risk Management, Sales & Marketing Software, Sales Automation, Server Virtualization, Simulation Software, Supply Chain Management, System Management Software, Total Cost of Ownership, Video Conferencing, Voice Recognition, Voice Over IP, Workforce Management, Incentive Compensation, Spend Management |
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