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Sales & Marketing Software including forecasting, CRM, market research and planning, new product development and more.
 
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SAP for Consumer Products: Enabling You to Take the Direct Road to Success

By : SAP Published Date: Dec 18, 2007
As CPG and retailing move rapidly toward a demand-driven future, it’s vital to keep in mind that accurate forecasting will be your key to superior performance –– and that the data driving your forecast and your response starts at the store. DSD companies can gain a clear edge with a seamless system, because information from the field is immediately reflected throughout your company, with no data inconsistencies, mismatches or latency.
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SAP

Small Business Webcast: Are You Ready for CRM? 7 Ways to Know

By : Microsoft Published Date: Apr 06, 2005
Knowing your customers and their needs as thoroughly as possible is central to any business.  And that's the very point of customer relationship management software, sophisticated business software commonly known as CRM.  The question is, is CRM for you? This webcast provides an informative discussion around CRM and outlines seven criteria that will help you decide if you are ready for Microsoft CRM.
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Microsoft

Think. Think Different. Think Again. Sales 2.0 Whitepaper Part 2

By : Landslide Technologies Published Date: Aug 07, 2007
If you think you know sales, you likely are bringing to this topic a history and track record that has served you well.  This paper attempts to offer the cautionary warning that what has worked in your past may not serve your current  sales reps as well today, and could actually hurt their performance. Sales 1.0 was about lone wolves, product superiority,  proven skills and making the number.
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Landslide Technologies

Contact Center Software: Compare 6 Leading Solutions

By : InsideCRM.com Published Date: Jan 23, 2008
Shopping for a contact-center solution can be confusing and frustrating, so let us do the leg work for you! This easy-to-use guide compares the major vendors offering contact-center solutions today, including Genesys, Oracle, Verizon and many others.
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InsideCRM.com

Call Center Buyer's Guide: Learn Which Solution is Right For Your Business

By : InsideCRM.com Published Date: Jan 08, 2008
Considering adding a contact center to your business? Our analyst-written buyer's guide is a great place to start your search. We provide you with an in depth  market overview, a rundown of standard and advanced features and will point you in the direction that will be most beneficial and efficient for your organization.
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InsideCRM.com

Customer Relationship Management: Secrets to CRM Success

By : Microsoft Published Date: Sep 17, 2005
Find out how you can convert your pains into profit. Learn how Microsoft Customer Relationship Management (CRM) can help you develop profitable customer relationships. Microsoft CRM uses lead and opportunity management, incident management and a searchable knowledgebase. CRM also makes use of reporting tools for accurate forecasting, measurement of business activity, and employee performance.
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Microsoft

Hosted CRM Buyers Guide: Key Points to Consider

By : InsideCRM.com Published Date: Jan 21, 2008
In the market for a CRM? This white paper outlines the general benefits and drawbacks of hosted vs. on-premise CRMs and lists the basic features to look for in your hosted solution. With an up-to-date overview of the CRM market and a rundown of the general costs of various CRMs today, you'll be prepared to start looking for your new solution immediately.
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InsideCRM.com

Hosted CRM Comparison Guide: The Top 4 CRM Vendors Compared

By : InsideCRM.com Published Date: Jan 24, 2008
Use this crisp and clean comparison chart to stack the top CRM vendors side-by-side on the following:  Features, Price per User, Services and Support, and Marketing Capabilities.
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InsideCRM.com

Make Customers the Center of Attention with Microsoft Dynamics CRM

By : Microsoft Published Date: May 22, 2007
Microsoft Dynamics CRM is a powerful tool for your sales and marketing teams, but it is more than just a contact management solution. In this webcast, we explore how Microsoft CRM is a flexible, integral part of your enterprise, supporting sales, marketing, customer service, manufacturing, and professional services. We describe how you can configure Microsoft CRM to work the way your business does, and we illustrate its many benefits.
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Microsoft

Run Away to Join the New Circus - Sales 2.0 Whitepaper Part 1

By : Landslide Technologies Published Date: Sep 07, 2007
What sales is has not changed. How sales are accomplished is changing radically. In this first of a two-part whitepaper,  we present an overview of the state of sales today, supported by metrics from our 2007 Sales Performance Optimization survey.  The differences between S1.0 and S2.0 are represented in the comparison between old-style circus companies and  the modern circus (think Ringling Bros. vs. Cirque du Soleil).
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Landslide Technologies

How Fast-Growing Companies Obtain CRM Success

By : Netsuite Published Date: Apr 11, 2006
This white paper reveals the most vital elements needed to develop a seamless value chain; one that realistically enables an SMB to develop valuable 2-way relationships with their most valuable customer segments.
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Netsuite

How to Outsell the Competition

By : Netsuite Published Date: May 30, 2007
Sales Benchmark Index presents information in this NetSuite White Paper that helps sales management succeed in implementing a data-driven decision making process for sales success. Five steps for developing a sales benchmark are defined, with a list of key metrics you can use.
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Netsuite

Lower Costs with On-Demand CRM & Accounting/ERP Solutions

By : Netsuite Published Date: Feb 03, 2006
This Yankee Group White Paper, compliments of NetSuite, shows how on-demand applications can significantly reduce cost vs. on-premise applications. See how to reduce the total cost of ownership (TCO) of deploying & integrating CRM & accounting/ERP applications.
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Netsuite

5 Tips to Turn Your Website into a Marketing Machine

By : Hubspot Published Date: Nov 13, 2007
Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.  This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
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Hubspot

Sharing Secrets: Online Insight's Golden Nugget Breakthrough for Relationship Management

By : Online Insight Published Date: Jan 06, 2006
This white paper describes Online Insight's vision for the next generation in sales and marketing, driven not by guesstimates about a customer based on ancient demographics and historical purchases, but by up-to-the second needs and preferences measured real-time in a first-hand "collaborative customer conversation."
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Online Insight

Smarter Supply Chain Utilization for the Retailer

By : Microsoft Published Date: Mar 01, 2006
This paper introduces various supply chain concepts and explains their importance. It describes initiatives being undertaken by the largest retailers and reviews what small and mid-size firms need to do to compete.
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Microsoft

Social Networking and Opportunities in the Public Sector

By : Quocirca Published Date: Aug 22, 2007
Social Networking tools have proliferated in the recent past, and many individuals are now utilizing such tools as a core part of their day-to-day lives.  If these tools can be harnessed as a means of interaction by the public sector, constituency involvement will rise, while costs can be minimized.
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Quocirca

The Mobile Workforce: The Weakest Link

By : Pointsec Published Date: Nov 01, 2005
The use of handheld computers is estimated to grow by more than 50 percent in the next few years. This surge in use of mobile devices means that companies need to make sure their growing mobile workforce use devices that are secure so that handhelds do not become the weakest link in their security system.
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Pointsec

The Changing Face of PR

By : Cymfony Published Date: Oct 19, 2006
This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
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Cymfony

The Future Sales Force - A Consultative Approach

By : Microsoft Published Date: Sep 04, 2006
If your company uses a contact management or customer relationship management (CRM system), you need to ask one additional key question. Does your CRM or contact management system tie your consultative sales, ROI analysis and proposal production process together?
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Microsoft

The Importance of Personalization

By : Gold Lasso Published Date: Jun 01, 2005
Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a "one size fits all" model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges.
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Gold Lasso

Tips for Cost-Effective Customer Retention Management

By : Vendor Guru Published Date: Mar 08, 2007
This white paper examines the details of how to gain improved customer retention and acquisition for a lower overall investment by defining basic CRM functionality needed by most organizations to achieve their customer goals and objectives.
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Vendor Guru

The 5 Must-Have Features of a CRM Solution

By : Vendor Guru Published Date: Mar 02, 2007
Customer relationship management (CRM) systems are being implemented by a variety of companies looking for a competitive advantage in the global marketplace. Without customer loyalty, many companies won’t be able to thrive and grow. Today’s consumers are more demanding because they have a greater variety of choices, including doing business on the Internet and via automated phone systems. Many expect access to customer service 24 hours a day.
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Vendor Guru

Using Proven Personalization Techniques

By : BroadVision Published Date: Dec 07, 2005
This white paper provides an overview of the most useful personalization techniques and discusses how to combine personalization strategy with personalization techniques.
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BroadVision

Using Predictive Analytics to Uncover Root Causes and Solve Problems vs. Treat Symptoms

By : Customer Chemistry Published Date: Aug 02, 2006
Predictive analytics can be utilized to uncover root causes so that problems can be eradicated.  Read this white paper to learn how companies can use predictive analytics treatment and prevention approaches to save time and resources, eliminate root causes of problems, and obtain the actionable insight required to improve marketing effectiveness.
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Customer Chemistry
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