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2008 Video SEO Playbook

By : BrightCove Published Date: May 28, 2008
With the explosive growth of online video, traditional SEO has taken on a new dimension: video search and discovery. De-mystify the world of video search with a practical framework for video SEO and increase the value of your video content.
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BrightCove

Generate Revenue with Online Video Ads

By : BrightCove Published Date: Apr 03, 2008
The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits – and ultimately resulting in more advertising opportunities and higher revenue.
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BrightCove

Using Proven Personalization Techniques

By : BroadVision Published Date: Dec 07, 2005
This white paper provides an overview of the most useful personalization techniques and discusses how to combine personalization strategy with personalization techniques.
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BroadVision

Web Enabled Customer Support - Self-Service Business Processes

By : BroadVision Published Date: Dec 07, 2005
The benefits of moving manual processes to the web are well understood. But very few organizations have web-enabled product returns, bill disputes or other complex business processes. This paper discusses requirements for web-enabling complex processes.
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BroadVision

Do Smart Cards and Loyalty Systems Really Mix?

By : Business Assyst Published Date: Mar 24, 2007
This paper considers whether smart cards really do have a role to play in loyalty systems or whether they are simply being promoted by the suppliers of smart card technology into what they see as a fast growing, profitable marketplace.
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Business Assyst

Have Loyalty Cards Peaked?

By : Business Assyst Published Date: Mar 03, 2007
Have loyalty cards reached the stage in their development when they are likely to be merged with other marketing and retailing systems, or will they simply fade away and join their precursors, the green shield stamps, in some far flung promotional graveyard?
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Business Assyst

Introduction to the Loyalty Industry

By : Business Assyst Published Date: Mar 22, 2007

Who said, "Money Can’t Buy You Love"? A useful metaphor, though, to help understand the true concept behind customer loyalty. Loyalty programs are about developing sustainable, mutually beneficial relationships. Price incentives can generate a short-term sales uplift but will not engender long-term loyalty.


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Business Assyst

How Lack of Password Management Solutions Frustrates Users and Increases Administration Headaches

By : CA Published Date: Mar 26, 2008
Finding the right password for the right IT environment can be time-consuming, confusing, and a drag on a user’s workplace productivity no matter if they’re an employee, or an external partner, contractor, or customer. Recreating passwords when they expire is an even greater challenge. But worst of all is the combination of issues associated with finding and regularly recreating passwords on a multitude of applications all across the corporate network.
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CA

CA SiteMinder: Security for Enterprise Web Applications

By : CA Published Date: Dec 01, 2006
This technical white paper explains how CA SiteMinder provides all the essential security services required to meet the challenge of building and managing secure websites, while also including management features and technical capabilities that can reduce the total cost of ownership.
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CA

CA SiteMinder 100 Million User Project: Cost-Effective Access Management for Large-Scale Enterprise

By : CA Published Date: Jun 16, 2005
This paper describes CA SiteMinder performance and scalability in a 100 million user deployment, the test environment, tests conducted and their results, and important conclusions and recommendations.
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CA

Password Management: Gateway to Managing Identities

By : CA Published Date: Jul 16, 2007
Password Management is often the starting point of Identity Management projects. If not managed properly, the long term challenges of IAM projects are further complicated. In order to meet the enterprize challenges, comprehensive identity management solutions that incorporate password management tools need to be automated, centrally managed, support heteregenous IT environments and interoperate with other IAM suite of products.
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CA

How to Manage the Lifecycle of User Identities Across All Applications, Platforms & User-Communities

By : CA Published Date: Dec 28, 2007
Are user provisioning and identity life-cycle management problems causing headaches at your organization? You know the challenge: manual or ad hoc administration of user identities, accounts and entitlements to applications, systems and resources. What's to be done?
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CA

Password Management: The Cornerstone of Identity Management

By : CA Published Date: Dec 28, 2007
Password Management saves IT time and resources managing, resetting, resending and creating passwords and accounts. It also enforces the flexible application of password policies and periodic password updates.
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CA

User Provisioning: Managing and Securing the Identity Chaos

By : CA Published Date: Sep 12, 2007
Provisioning is a growing challenge for IT organizations.  Dynamic and growing user populations, internal and external to the enterprise, are increasingly requiring access to multiple applications and systems.
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CA

Increasing Email Deliverability: Getting Email to the Inbox

By : Campaigner Published Date: Jan 24, 2008
This white paper is designed to educate you about the main obstacles that can prevent your email from reaching a recipient’s inbox; and the simple tactics that you can implement to avoid these obstacles.
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Campaigner

Email Marketing ROI: Driving ROI Through Email Relevance

By : Campaigner Published Date: Jan 24, 2008
This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.

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Campaigner

Growing Opt-in Lists: Turning Web Browsers into Buyers

By : Campaigner Published Date: Jan 24, 2008
Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
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Campaigner

Network Faxing with Castelle Network Fax Servers

By : Castelle Published Date: Apr 01, 2006
Investing in a fax server is like providing everyone in the office with a virtual fax machine, at a fraction of the cost. Read all about the benefits in this informative paper.

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Castelle

Web Conferencing's Expanding Role in Training

By : Citrix Online Published Date: Mar 09, 2007
This white paper describes the results of a survey of 533 trainers conducted in December 2006-January 2007 concerning the usage levels, benefits, and justifications for web conferencing as a training application. It explores trainer attitudes concerning the relationship between a variety of synchronous and asynchronous tools, as well as the impact of web conferencing on live, in-person training.
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Citrix Online

MarketSharp Builds Customer Sales and Satisfaction with Easy Online Events

By : Citrix Online Published Date: Aug 29, 2006
Generating qualified customer leads and reaching more prospective customers is tough for most businesses. To gain new prospective customers, MarketSharp salespeople routinely traveled to distant cities to conduct in-person sales seminars. Any time they traveled, it could be a three-day ordeal for a one-day event. The travel costs and productivity losses were terrible.
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Citrix Online

Citrix GoToAssist 8.0 Security White Paper

By : Citrix Online Published Date: Oct 31, 2007
GoToAssist is a hosted service that provides a way to deliver remote support to Windows-based computers. GoToAssist allows a user to request support from a support representative and then allows that representative to view and optionally control the end user's PC remotely. This guide is for Citrix® GoToAssist® customers and other stakeholders that need to understand how GoToAssist impacts information security risk and compliance in their environment.
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Citrix Online

The Power of Remote Support in Battling Today’s Top Customer Support Issues

By : Citrix Online Published Date: Jul 05, 2007
By working closely with customer service and support executives across high tech hardware and software, broadband, consumer electronics, retail, telecommunications and other technology-related industries, the Service and Support Professionals Association (SSPA) has identified 6 key business issues facing service and support managers today.
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Citrix Online

Limehouse Software Achieves 88 Percent Customer Satisfaction with GoToAssist

By : Citrix Online Published Date: Mar 25, 2008

By using GoToAssist for virtual support, the UK software company Limehouse achieved a customer satisfaction rating of 88 percent and expanded its services without adding resources. They continue to ensure a positive user experience and maximize the ability for our customers to get their job done as efficiently as possible.


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Citrix Online

O'Neill Europe/JSI bv Improves Sportswear Delivery with Hosted Remote Support

By : Citrix Online Published Date: Apr 06, 2006
With GoToAssist, O'Neill Europe's IT help desk in the Netherlands saves at least 2 months of travel per year by providing secure remote support to 160 employees and remote maintenance to business-critical applications at 140 factories worldwide.
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Citrix Online

Growing Gift Card Demand Evokes Change

By : CommercialWare Published Date: Feb 05, 2007
Customers enjoy buying and receiving gift cards. The new challenge is for retailers to provide gift cards that mesh with the way customers want to use the cards. Many early systems cannot efficiently support the changes in demand.
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CommercialWare
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Application Integration, Application Performance Management, Best Practices, Business Activity Monitoring, Business Analytics, Business Integration, Business Intelligence, Business Management, Business Metrics, Business Process Automation, Business Process Management, Call Center Management, Call Center Software, Change Management, Corporate Governance, Customer Interaction Service, Customer Relationship Management, Customer Satisfaction, Customer Service, eBusiness, Enterprise Resource Planning, Enterprise Software, eProcurement, Extranets, Groupware Workflow, HIPAA Compliance, IP Faxing, IT Spending, Marketing Automation, Performance Testing, Product Lifecycle Management, Project Management, Return On Investment, Risk Management, Sales & Marketing Software, Sales Automation, Server Virtualization, Simulation Software, Supply Chain Management, System Management Software, Total Cost of Ownership, Video Conferencing, Voice Recognition, Voice Over IP, Workforce Management, Incentive Compensation, Spend Management
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