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Enterprise Applications > Customer Relationship Management |
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Customer Relationship Management (CRM) covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end. Automated CRM processes are often used to generate automatic personalized marketing based on the customer information stored in the system. |
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Results 1 - 25 of 93 matches |
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Targeted and personal, no medium today is as effective at empowering marketers with the ability to reach out and connect with their customers on a real 1-to-1 level more than Email Marketing. This insightful White Paper provides 5 simple but powerful email tactics that will keep your customers coming back for more.
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| By : IBM |
Published Date: Jun 01, 2006 |
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The purpose of this paper is to highlight the issues, requirements, and technologies available for automated advanced name recognition.
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| By : Cymfony |
Published Date: May 15, 2007 |
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The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.
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| By : SAP |
Published Date: Oct 13, 2008 |
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Human beings take risks. In business, one of the riskiest moves company stakeholders can take is to acquire and merge with another company or to divest part of what they have. Despite the best initial intentions between the merging companies, many mergers, acquisitions, and divestitures produce results far below expectations. For some companies, the experience can be more than maddening – it can be deadly, ending with the demise of the business.
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Contact center managers, CTOs and IT professionals surveyed by BenchmarkPortal Inc. say they prefer a single, all-in-one source for all technology needs-and that they want their chosen single-source vendor to provide best-in-class functionality.
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The high price and complexity of traditional, installed-on-premise enterprise software has left SMBs unable to obtain true integrated Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) software. On-demand software-as-a-service is changing all that. This white paper discusses the benefits of the on-demand, or hosted CRM and ERP vs on premise CRM and ERP solution and the benefits to the SMB.
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| By : Soffront |
Published Date: Nov 02, 2005 |
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In the decade since customer relationship management (CRM) software first appeared on the market, implementation of the enterprise application suite that helps businesses find new customers, retain existing customers and otherwise increase revenues have gained a reputation as being risky ventures, subject to user rejection, cost overruns, and missed deadlines.
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| By : Knoa |
Published Date: Jun 25, 2007 |
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What is often overlooked is that application performance is just one of three key drivers of return on investment (ROI) from your Siebel application. An efficient infrastructure is critical. It's important to optimize the Siebel application for your own unique business environment, user needs and usage patterns. But, it's all for naught if you do not build and sustain adoption and efficient and effective use of the Siebel application by your end users.
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Long ago dubbed the 'killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.
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In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
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Microsoft® recently researched the experience of nearly 200 companies with more than 250 PCs that have deployed one or more of the applications in the Microsoft Dynamics line of business management solutions. Among these companies, whose attitudes to technology tended to be more forward looking than usual, the most common issue was the need for modern systems. The pain points most often cited were manual processes that cause mistakes and inefficiencies, integration problems with other systems (both internal and external), lack of operational insight, and legacy software support and customization issues. This white paper explores the experience of these companies in more detail to help you understand how you can use Microsoft Dynamics to modernize your business processes and drive business success.
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| By : SAP |
Published Date: Jan 01, 2008 |
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Building the customer-centric enterprise explores how insurers are seeking to maximize the profitability and growth potential of the markets by scrutinizing loss performance, retention strategies, buying behavior and demographics. The report features a customer analytics case study that draws on an interview with Michael Bernaski, acting chief analytics officer of Safeco.
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Considering adding a contact center to your business? Our analyst-written buyer's guide is a great place to start your search. We provide you with an in depth market overview, a rundown of standard and advanced features and will point you in the direction that will be most beneficial and efficient for your organization.
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| By : Cymfony |
Published Date: May 15, 2007 |
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This new study by Harvard's Berkman Center for Internet & Society analyzed corporate attacks against leading companies like Wal-Mart, McDonald’s, AOL, Genzyme and Lufthansa. This study establishes three profiles of corporate attacks and examines the unique behavior patterns and personal motivations behind each.
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This white paper describes and analyzes the four most popular deployment scenarios, then offers a guide to choosing a hybrid approach that best matches the needs of the business while delivering superior performance, application integration and functionality.
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GoToAssist is a hosted service that provides a way to deliver remote support to Windows-based computers. GoToAssist allows a user to request support from a support representative and then allows that representative to view and optionally control the end user's PC remotely. This guide is for Citrix® GoToAssist® customers and other stakeholders that need to understand how GoToAssist impacts information security risk and compliance in their environment.
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| By : SAP |
Published Date: Jan 08, 2008 |
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Take a look at how brand owners and their channel partners are improving their collaboration on co-marketing with a streamlined closed-loop process supported by the SAP Customer Relationship Management application. Brand owners improve monitoring and can better measure their ROI, while partners can speed up the entire exercise.
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Shopping for a contact-center solution can be confusing and frustrating, so let us do the leg work for you! This easy-to-use guide compares the major vendors offering contact-center solutions today, including Genesys, Oracle, Verizon and many others.
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| By : SAP |
Published Date: Jan 14, 2008 |
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Read about how SAP Business Communications Management and SAP Customer Relationship Management provide the technology foundation for communication-enabled business processes that result in simplified interactions inherent in marketing, sales, and service processes.
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This paper explores what cross-channel transparency looks like through the consumer's eyes, the costs retailers incur by maintaining the status quo, and key steps retailers need to consider as they undertake cross-channel initiatives.
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Managing customer relationships profitably is a challenge many businesses face. Increasingly available information and customer choices translate into a decrease in automatic loyalty. New distribution and communication channels create more complex customer interactions. Implementing powerful technology enablers may be prohibitively expensive for many firms.
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In a 2006 survey conducted by CRMGuru, 50% of the respondents indicate that they base their satisfaction with a company on the sum of "interactions with a brand's products, services, and people." How does your company measure up? You have an excellent product, your customer service department is highly responsive, and your personnel have received extensive training.
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| By : SAP |
Published Date: Apr 02, 2007 |
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CRM is a business strategy that helps organizations cope with three of today´s most urgent business imperatives generating new growth, attaining operational excellence and enhancing competitive agility.
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This white paper provides a brief overview of documented CRM successes to indicate why it’s so important, discusses CRM adoption problems in general, then presents a detailed description of the features that directly benefit individual members of the sales force. It also offers some tips to help foster high adoption rates.
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More Enterprise Applications Topics |
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Application Integration, Application Performance Management, Best Practices, Business Activity Monitoring, Business Analytics, Business Integration, Business Intelligence, Business Management, Business Metrics, Business Process Automation, Business Process Management, Call Center Management, Call Center Software, Change Management, Corporate Governance, Customer Interaction Service, Customer Relationship Management, Customer Satisfaction, Customer Service, eBusiness, Enterprise Resource Planning, Enterprise Software, eProcurement, Extranets, Groupware Workflow, HIPAA Compliance, IP Faxing, IT Spending, Marketing Automation, Performance Testing, Product Lifecycle Management, Project Management, Return On Investment, Risk Management, Sales & Marketing Software, Sales Automation, Server Virtualization, Simulation Software, Supply Chain Management, System Management Software, Total Cost of Ownership, Video Conferencing, Voice Recognition, Voice Over IP, Workforce Management, Incentive Compensation, Spend Management |
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