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WebSphere refers to a brand of proprietary IBM software products, although the term also popularly refers to one specific product: WebSphere Application Server (WAS). WebSphere helped define the middleware software category and is designed to set up, operate and integrate e-business applications across multiple computing platforms using Web technologies.

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Creating Competitive Advantage in Demanding Retail Environments

By : CommercialWare

Published Date: Jan 09, 2007

This paper explores what cross-channel transparency looks like through the consumer's eyes, the costs retailers incur by maintaining the status quo, and key steps retailers need to consider as they undertake cross-channel initiatives.
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Major Hotel Chain Builds Brand Value with SOA and IBM WebSphere

By : IBM

Published Date: Nov 07, 2007

Managing different international hotel brands is far from simple. Each brand needs to develop and preserve its own identity in order to drive differentiation and minimize inter-brand competition. In the modern hospitality sector, Web sites provide an important first point of contact for potential customers, so it is particularly important for each brand to have its own individual look and feel on the Web.
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WebSphere Customer Center Product Positioning Paper

By : IBM

Published Date: Feb 01, 2006

This paper gives the reader an overview of the functionality of IBM's WebSphere Customer Center, and explains why IBM is the strategic partner that more Fortune 500 companies select as their strategic platform for Customer Data Integration.

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WebSphere MQ Delivers Real Value Today and Tomorrow

By : IBM

Published Date: Aug 30, 2006

Ensuring that data can be exchanged between disparate systems reliably and with speed and transactional integrity is a difficult trick to pull off. And it gets even trickier when things don’t work as anticipated. Yet this is exactly the challenge IBM has addressed for over a decade: first with IBM MQSeries® and now with IBM WebSphere® MQ.
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WebSphere Message Broker: Delivering Business Value Through an Advanced Enterprise Bus

By : IBM

Published Date: Jan 05, 2006

Business integration, along with the IT integration resources required to support it, has become an essential focus for companies across industries. These organizations want to update existing technology assets—and realize new value from what were previously disconnected and isolated applications.
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Best Practices Using WS Business Modeler and Monitor

By : IBM

Published Date: Apr 25, 2006

The purpose of this Redbook is to provide guidance for the preparation of business process models, developed with the WebSphere® Business Modeler, which will ultimately be monitored by the WebSphere Business Monitor.

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