Marketing Automation

The What, Why & How of CRM Integration This report contains insights from C-level executives, business analysts and IT engineers, and systems integrators and consultants who design and implement data integration for their enterprise clients.

Download this interactive eBook to learn about the world's #1 application server and why it is the best possible foundation for applications running in the modern data center.

Join in this conversation with John McKenny, BMC's VP of Worldwide Marketing for MSM, as we uncover the advantages of dynamic workload management.

These days, IT needs to deliver multiple services in an increasingly complex infrastructure. Data center automation helps, but can be limited by silos. The solution? A pragmatic data center automation environment that meets the needs of both IT and business users.

Hear a panel of sales and marketing thought leaders discuss how improving sales and marketing alignment can positively impact your business.

Read this brief to learn four steps to help guide your customer loyalty strategy.

Read this guide to learn five areas to consider when choosing a SaaS CRM solution.

Watch this video to gain a rapid overview of some of the most critical actions you can take in your organization to increase CRM user adoption.

In this white paper, find out more about Right Channeling and how it can benefit your organization.

Learn how to meet expectations on the evolving consumer journey through the cross-channel commerce landscape of today, driven by technical trends.

This whitepaper takes a look into opportunities for organizations to provide a superior experience focusing on integrating a CRM eCommerce solution.

Learn how intelligence, integration, and interactivity can drive the results you are looking for!

Findings From Forrester's Q4 2010 Survey Of Customer Intelligence Professionals

Learn how Unica provides a MAP with a high level of customizable business rules and processes!

Convert your databases into useful geospatial information in a snap! Interactive area maps of the world, USA, Canada, states, counties and more!

Improve your social CRM efforts and learn the benefits of the social business model.

Give your business additional flexibility with an on-premise CRM solution. Download your comparison guide now.

Get your on-demand CRM rollout right by following the Best Practices suggested by Focus Experts.

Focus Experts share their 2011 predictions for CRM.

Find out how operations is a key driver to operational excellence. Operations executives are closest to the processes along the value chain, and as a result are best positioned to drive operational excellence initiatives. However, collaboration with other functions is essential. Data from IT, metrics and measurements from Finance and changing customer and market demand from Sales and Marketing are all drivers for operational excellence. But ultimately, it is the operations function that needs to be responsible for implementation.

Display marketers are eager to launch mobile campaigns. But they face challenges such as audience fragmentation, a chaotic vendor landscape, and myriad new technologies and devices. In order to navigate these challenges, we recommend that marketers focus on creating convenient mobile experiences by building mobile display campaigns that are simple, immediate, and contextually relevant to the section of their audience most likely to use them.

Learn how to protect your brand in difficult economic times. Get answers to these questions: How can your company ensure delivery on its brand promises to customers? How can you meet sustainability concerns and protect brand value? And how can you develop the type of workforce associated with a world-class brand?

Learn how SAP Business Communications Management and SAP Customer Relationship Management provide the technology foundation for communication-enabled business processes that result in simplified interactions across marketing, sales, and service processes.

Download a copy of the Forrester report that reviews 24 CRM suite solutions to learn what they believe are the vendors strengths and weaknesses to support four key cross-functional processes in the finance and insurance industries.

While the overall economic perspective is looking brighter than it was a few months ago, retail banks are still looking to cut bottom line costs and reduce expenses wherever possible.