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Cost Justification: Profitable Customer Loyalty

By : Business Assyst Business Assyst

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  Published : Mar 26, 2007 
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  Type : White Paper 
   
 
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  Overview :
  Interest in customer loyalty programs has never been more avid. After a number of years when such programs always seemed to be on the brink of taking off - but never quite managed to reach expectations - recent years have seen a real and dramatic increase in their uptake. This paper explores the issues which need to be addressed in order to cost justify the implementation of a customer loyalty system.
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Business Metrics , Customer Experience Management , Customer Relationship Management
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