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Overview : |
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Successful delivery is the driving force behind an effective email marketing campaign. A variety of factors exist that can prevent successful delivery such as content that triggers spam filters, blacklisting and mail server configuration.
The recipient’s perception can also influence delivery—if they do not trust the source or recognize the message as relevant they may delete it before it is even read. The purpose of this paper is to provide a summary of terms (or jargon) related to e-mail deliverability, increase general knowledge of the concept, discuss delivery barriers and provide tactics to overcome these issues. |
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