FEATURED WHITE PAPERS AND RESOURCES |
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| Creating a Global Presence: What to Consider, and Not Consider, on the Road to Globalization |
| Going global? Whether your strategic objective is profitable growth or reducing costs — or both — pursuing a globalization strategy means overcoming business and IT challenges on a global scale. From the results of two major globalization studies discussed in this white paper, learn how other manufacturers are taking these challenges head on — and winning, often in major ways. |
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| Creating Business Value with Communication-Enabled CRM Processes |
| Read about how SAP Business Communications Management and SAP Customer Relationship Management provide the technology foundation for communication-enabled business processes that result in simplified interactions inherent in marketing, sales, and service processes. |
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