Why Advocacy Matters to Retailers - Exchange Server White Papers
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Why Advocacy Matters to Retailers
By : IBM IBM

INFORMATION
   
  Published : Jan 02, 2008 
  Length : 12 
  Type : White Paper 
   
 
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  Overview :
 

In a 2007 poll of nearly 200,000 consumers, IBM found that retailers who integrate customer-focused initiatives are more likely to turn regular consumers into brand advocates and outperform their competitors.

Download the white paper and find out what key retailer attributes drive consumer advocacy.
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Customer Experience Management , Customer Relationship Management , Customer Satisfaction
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