The Web experience is changing for consumers. While the National Retail Federation reports that over 90 percent of customers research products on the Web before purchasing, a single product photo and description is not enough to close the sale. Through broadband, with Flash and JPEG product images, retailers are providing information to potential customers which will improve the likelihood of closing the sale.

According to Infonetics Research, 32 percent of small-to-medium sized businesses (SMBs) sell goods online. In order to be successful, these businesses need to handle the traffic associated with a successful e-commerce site connecting to employees, customers and suppliers.