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Overview : |
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Online video is transforming the communications landscape for business marketers. In turn, more and more B2B marketers are leveraging video across the customer lifecycle, from awareness to advocacy. This whitepaper provides a comprehensive framework with real-world examples for how you can quickly, effectively incorporate video into your online marketing mix to help acquire, engage with and convert customers.
What You’ll Learn:
-The core drivers behind the growing use of online video in B2B
- Strategic applications of online video throughout the customer lifecycle
- How some marketers are currently using online video
- Key considerations for producing and publishing content
- Five steps you can take to start leveraging online video now |
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