In Europe's consumer electronics market, Panasonic Europe and its competitors are constantly updating product offerings due to changing technologies. With such fierce competition and short product lifecycles, Panasonic's level of success greatly depends on how quickly it can market new products. New product information must be quickly and accurately distributed to regional sales and marketing teams located in every country in Europe, with translations in every European language.  To address this need, Panasonic Europe teamed with IBM to implement a solution based on IBM WebSphere Product Center.

This case study outlines their success in achieving global simultaneous product launches, correct information for catalogs and advertising, faster price change notifications and better Point of Sale (POS) integration.