In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. But because the internet has made it so easy to hop from one vendor to the next, the onus is on business owners more than ever to provide a level of service that will earn their customers’ loyalty and trust.

The question is how to build relationships in an efficient, automated way, so that you don’t sacrifice other parts of your business.